Earlier this week, HP got a little boost from a Merrill Lynch (nyse: MER - news - people ) analyst who in a report said that HP's latest monochrome laser printers were priced less than Lexmark's, a fact that it says will help HP maintain its dominant market share in that segment.

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Lexmark's marketing teams listened and their in-house engineers (Lexmark manufactures its own products) designed a low-heat printer especially for retail pharmacies.

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Lexmark's first problem, Mann recalls, was that most printers were sold through resellers and due to HP's dominance, most resellers weren't too interested in taking a flier on Lexmark.

FORBES: Toned and ready

Retail banking, automobile dealerships, hospitals, with Lexmark's sales and profits growing with each industry it conquered.

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Because at core--excepting the outside possibility of accounting problems--Lexmark's fundamentals still look outstanding.

FORBES: Toned and ready

Lexmark's little-appreciated CEO, Paul Curlander, could pass for Bill Gates' older brother.

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Last week, Lexmark's gentlemanly chairman (and until May, its well-paid CEO), Marvin L. Mann, settled down with the Digital Tool in the stately lobby of San Francisco's Mandarin Hotel for a chat.

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And, though pure speculation, it seems likely that these institutions, after seeing their portfolios pummeled by the recent market turmoil--and noting Lexmark's high price, international exposure and likely tough Christmas season--simply took their profits.

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Lexmark's cramps are nothing new.

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Elsewhere on the earnings front, Lexmark ( LXK), Mattel (MAT), U.S. Steel (X), United Parcel Service ( UPS), Amazon.com ( AMZN), Broadcom ( BRCM), and Seagate Technologies (STX) are scheduled to release their quarterly reports.

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