We expect Dell to continue slashing prices aggressively in order to keep its demand afloat and compete with market leaders like HP and Lexmark.

FORBES: Trends In Printers & Displays Not Good for Dell

Dell faces a barrage of competition from players like HP, Lexmark and Samsung that will make it hard for Dell to gain significant share in printers or displays to offset the impact of falling hardware prices.

FORBES: Trends In Printers & Displays Not Good for Dell

Earlier this week, HP got a little boost from a Merrill Lynch (nyse: MER - news - people ) analyst who in a report said that HP's latest monochrome laser printers were priced less than Lexmark's, a fact that it says will help HP maintain its dominant market share in that segment.

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Printer giants such as HP (HPQ), Lexmark (LXK), Kodak (EK) and others have at last gotten so-called cloud printing technology working.

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Lexmark's first problem, Mann recalls, was that most printers were sold through resellers and due to HP's dominance, most resellers weren't too interested in taking a flier on Lexmark.

FORBES: Toned and ready

Xerox isn't the only player selling supplies for HP laser printers, but it has better name recognition than Lexmark or Laser Quest Services.

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