Lexalytics, for instance, analyses the sentiment of utterings on Twitter, Facebook and other such services.

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Jeff Catlin, CEO at Lexalytics, the analytical engine used by Reuters, said that in financial services the company uses a training based classification model.

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In CRM, firms are using Lexalytics to understand call center logs.

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As the U.S. presidential campaigns get underway, Lexalytics will relaunch its political analysis with politicaltrends.info to show who is doing well in by regions and states.

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Lexalytics, for instance, analyses the sentiment of messages and posts.

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In the last year or two he has seen a sharp rise in the use of electronic sentiment monitoring in customer relationship management (CRM) and in travel and tourism TripAdvisor uses Lexalytics to generate its scores.

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