But going on-line is a lot harder than it looks, and Levi's struggle offers lessons for all marketers pondering a foray into cyberspace.

FORBES: Digital denim

Spend more than a few hours in any Levi office and it becomes obvious that all Mr Haas's mission statements, philanthropy and so on are not just add-ons, but the core of Levi's identity.

ECONOMIST: The quiet American

Just a month later Levi decided to get cracking in the U.S. and threw more than 50 people at the project.

FORBES: Digital denim

"Calculator" retains the album's best elements Levi's androgynous voice, twee electronics and production but it's a little less noisy than the work that surrounds it.

NPR: Micachu And The Shapes: Kitchen Sink Music