LevelUp only makes money if the same customers who take the first deal come back.
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LevelUp takes a 25% cut on the second and third deal that a customer takes.
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LevelUp merchants offer up store credit on the app to entice new customers.
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Start-up SCVNGR is launching a new version of its LevelUp mobile loyalty offers service with American Express.
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People just have to sign up at the LevelUp website to link their Amex card to their LevelUp account.
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These programs, such as LevelUp, Pirq, and Belly, allow business owners to tailor loyalty programs to their specific business needs.
The partnership is notable beyond the fact that LevelUp has coopted a large, traditional player to join in their newfangled scheme.
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LevelUp, a second, more-recent product, is a mobile payment and rewards network, that the company introduced into beta in July 2011.
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Braintree provides payment acceptance to many (most?) of the most popular online and mobile merchants, like Uber, Fab, HotelTonight, LevelUp, etc.
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It will have to take on a crowded market with others such as LevelUp, Square and others vying for the loyalty space.
LevelUp, now available for the iPhone, Android, the mobile web, and as a physical card, lets users register credit or debit cards.
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Priebatsch is proud that LevelUp is creating value for merchants and consumers.
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LevelUp had focued mainly on small local businesses up until now, but Priebatsch says the company will be focusing on more national brands.
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LevelUp already had a loyalty-based deals program that launched in March.
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Bluetooth 4.0 is an option for the future, however, which could make LevelUp even more of a Swiss Army Knife for the world of mobile commerce.
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LevelUp previously relied on an internal force of 14 salespeople.
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LevelUp will give the company an undisclosed share of the marketing revenue it generates from merchants, while allowing them to keep the cut normally produced by their processing services.
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LevelUp is convinced you shouldn't have to choose platforms: it just revealed a new payment dock that will recognize both the company's existing QR code system as well as NFC.
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LevelUp gets a 40% cut of their ad spend.
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Though reluctant to mention Groupon and LevelUp in the same sentence, Priebatsch points out that the daily-deals company often makes more off of a merchant in one day than credit card companies make in a year.
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Out-of-the-box, the LeafPresenter provides small and medium size businesses (SMBs) with a feature-rich mobile ordering and checkout device capable of accepting payments via their choice of processor or next-generation payment methods such as PayPal, LevelUp and other mobile wallets.
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Bank of America is clearly not in the mood to just stand by and watch as technology firms like Google, Square, PayPal and LevelUp eat into the market share of banks and credit card companies in the payments market with mobile payment offerings.
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Rather than expose your banking details by holding them in a chip, LevelUp's NFC is just used to move the transaction along -- if it's used to get things started, shoppers can either switch to a QR code or complete the transaction with a second tap.
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Along with the explosion in mobile technology to support commerce, startups like LevelUp have begun disrupting the payments market by offering free payment processing in return for paid loyalty and marketing services, showing that we are quickly moving into an age where the value of payment data exceeds the value of transaction fees.
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