The gameplay is largely all about fetch-quests and leveling up.

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Leveling up in a first-person-shooter is a good way to keep the game interesting and it works well in MW3.

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Later this year, IMVU will begin including multilanguage support and will introduce MMORPG-like features such as leveling up and badges.

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These micro-transactions will allow players to move through the progressive "grind" of leveling up and unlocking content, but Welch said the battlefield will remain even for all players.

CNN: STORY HIGHLIGHTS