Unfortunately, many companies are not yet linking data at the level of the individual customer.

FORBES: Is Marketing Too Undisciplined For Its Own Good?

Linking shared data at the customer-level is critical for effective targeting and personalization of marketing efforts.

FORBES: Is Marketing Too Undisciplined For Its Own Good?

The Wall Street Journal reports that the US State Department is looking at a variety of new cybersecurity options, including the appointment of an ambassador-level official with responsibility for cybersecurity, and the linking of foreign aid to anti-cybercrime law enforcement efforts.

FORBES: A Network Ambassador for a Networked Superpower