It's his rating system for gauging the level of investor interest on a scale of 0 to 10.

FORBES: Three men and a Web idea

It counts as a recall, for sure, but the Power surveys are gauging consumers' level of satisfaction.

FORBES: Consumers don't seem bothered by a rash of recalls.

But not the U.S equity market, with the VIX (the Volatility Index, a measure gauging future anticipated stock market volatility) trading at an astonishingly low level.

FORBES: The Real Reason Stocks Keep Rising

Determining the level of volatility has been an important part of market analysis for many years, and gauging the current risk of either buying or selling has often been a key factor in whether or not a trade turns out profitable.

FORBES: Gain an Edge with Volatility Analysis