Microsoft announced a partnership with ESPN, for instance, that lets people watch the BCS college football championship game over Xbox Live.
Two weeks ago Time Warner Cable introduced an app that lets customers watch cable on their iPads as long as they in their homes.
Announced May 17 with the cryptic model name PCV-RX490TV, it's a personal computer that lets you watch TV, DVDs and home videos on its monitor.
MultiView, however, lets you watch that content while playing, the majority of the screen devoted to your own game, with this added footage in a sidebar.
ENGADGET: OnLive Multiview on an LG Google TV, eyes-on (video)
Sky Go is a new service from Sky that lets you watch all five Sky Sports channels, ESPN and Sky News through multiple devices including your laptop, PC, iPad or iPhone.
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SmartGlass lets you watch a movie on your tablet and then press a button to transfer the film to your Xbox, which puts it on your TV right where you left off.
Another feature rolling out is "Free Preview" which lets viewers watch before they're finished logging in, while a Server Side API on the way should open up access to more apps on more devices.
Meanwhile, TV Everywhere, the feature that lets cable subscribers watch hundreds of channels on any device, at no extra charge, is a deeply cynical ploy to please customers.
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On each image, the watch lets you input text and numbers, up to 24 characters with each image--so you can keep track of the names and phone numbers of people whose pictures you take, for example.
Also unique to this HDTV from all others is support for Multi-View, which, with the addition of appropriate 3D glasses (each with their own built-in headphones) lets two people watch two entirely different things on the same screen at once.
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The watch even lets runners know when they achieve a personal record, like a fastest mile or longest run to date.
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Mobile World Congress is just a few days away, but that hasn't stopped Samsung from pulling back the curtain on TV Discovery: a new service that lets users search for and watch live TV, on-demand video and even online content from outfits such as YouTube.
His preferred Blu-ray alternative? iTunes, of course, which lets you buy a movie and then watch it on all your Apple devices.
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It lets me choose what I want to watch, when I want to watch, whether a show I buy through my Apple TV or some foreign movie I stream on Hulu Plus that makes me feel like an artsy college student again.
YouView's unique programme guide lets users go back in time, so they can watch shows from last night or last week even if they forgot to record them, as well as record, pause and rewind live TV.
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NeuLion now provides similar services for other professional sports leagues, including the NFL and NBA. A recent partnership with the UFC lets mixed-martial arts fans purchase a series of fights to watch with more camera angles, audio feeds, and interactive options than they could otherwise.
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Sony also partnered with Sony Pictures Home Entertainment to develop My Daily Clip application, a fun movie trivia game that lets up to four players gather around the VAIO Tap 20 and watch a wide range of favorite scenes from Sony Pictures movies and answer trivia questions.
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The iPlayer is the BBC's online media player that lets viewers stream programmes for up to seven days after broadcast or download and watch them for up to 30 days.
"Your Watchlist" feature that lets customers make a list of all the movies and TV episodes they want to watch in the future, regardless of whether they own the video or not, making it easy to keep track of specific videos for later viewing.
ENGADGET: Amazon Instant Video streaming app now available for iPhone and iPod touch
The first wearable cam that offers direct-to-Facebook live streaming, Looxcie HD lets users create their own personal broadcasting network, with the ability to start either a public broadcast for anyone to watch or a private stream for only invited friends.
ENGADGET: Looxcie HD brings 1080p and WiFi streaming to a helmet near you
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