Eleven Magic Filters add a range of spectacular effects to both stills and video, and Beauty Mode with Make-up lets users easily apply everything from eyeliner to eye shadow and blush to subjects.
So much skill, in fact, that Keane started patenting those innovations--like how to aggregate thousands of orders into batches to trim costs, or how to make his Web site's design tool (which lets customers whip up their own brochures and business cards) communicate seamlessly with Web browsers.