Another element from the TechCrunch post indicates a plan to provide a Catch Up TV-style service that lets users view anything that has aired in the last month on the channels they're subscribed to, although there's no word on what will power this technology.
The all-carbon formula doesn't need to be thickly spread to do its work, and it simply lets visible light through -- it could layer on top of a traditional solar cell to catch many more of the sun's rays.