It's never been more important, but, let's face it, it's also never been more expensive.
We were on our way home from Labour's conference in Llandudno and let's face it, it wasn't my finest hour as a driver.
But there's another reason for the public's fascination: "Let's face it, these are fabulously wealthy, gorgeous people and I think there is a certain amount of, 'Oh goody, something bad is happening to them, '" he says of the perverse delight the public takes.
These are the people who must scrutinise the government's proposed Organ Donation Bill and let's face it, they can't afford to make many mistakes on that one.
It certainly wasn't a politically easy decision to make for me or for the members of Congress who supported it -- because, let's face it, no large expenditure is ever that popular, particularly at a time when we're also facing a massive deficit.
When it came to managing the NSC staff, let's face it, my style didn't match its previous track record.
There's not much else for us to write about the new color, but let's face it -- you're here for the pictures, which you can gaze upon below.
"If that's the standard by which we are measuring success or core principles, then, let's face it, we will never get anything done, " he snapped.
Owais Shah, one of England's great underachievers, is brought in, and fails with the bat - and let's face it - not for the first time.
Like a TV, it'll blend in well in your living room, which -- let's face it -- is where you're likely to stick this thing anyway.
Ms. WALTER: North Carolina, that's a state where, when you look at the demographics of that state - and let's face it, in the contest here for the Democratic nomination, demographics have been destiny.
But let's face it, Icahn has a talent for making money on some pretty terrible businesses.
Let's face it: In 2012, an ordinance against public profanity is like fining people for burping.
And let's face it: There are really just too many pressures on parents today.
But let's face it she's managed to reinvent herself and is cool these days.
Let's face it -- we are way beyond the time for finding an ideal solution.
Let's face it: Dressing up is fun, but kids are in it for the haul.
Let's face it, smartphones are cool, but as a rule they don't come cheap in North America.
Some of the stuff that goes on out there is a little bit nutty, let's face it.
In a profession known for, let's face it, some temperament among its stars, Yo-Yo is a little different.
Let's face it, family arguments are a far more reliable bet than the chances of a white Christmas.
Let's face it: The Monterey Jazz Festival is as much about music as Mardi Gras is about religious observance.
Tonight is a particular honor for me because, let's face it, my presence on this stage is pretty unlikely.
And let's face it trains haunt us anyway, even from a distance.
Let's face it: Schwarzman et al are changing the face of capitalism not only here but in both hemispheres.
But let's face it: There are plenty of other bad things out there.
Over the short term, let's face it, performance is determined by roulette wheels.
But let's face it - admitting in public that you have some dirty washing to deal with is one thing.
Let's face it, this is a very historic crest and it was presented in 1968 to the borough of Deal.
Let's face it, for years when policy makers and journalists have said "the Middle East" they've meant the Israeli-Palestinian conflict.
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