The deal added Petit Ecolier chocolate-coated cookies and TUC crackers to Kraft's own Oreo and Ritzbrands, and it let Kraft expand its distribution base and cut costs.
One reason to wait until year end to take your distribution for 2012 in one big lump is to let the money continue to grow tax-deferred as long as possible.
Its distribution and stocking systems, the company has admitted, let it down to the extent that customers attracted by promotions simply could not find the goods they were being prompted to buy.
Despite several well-documented efforts to pair content with distribution in years past, bigger has yet to prove better (Let AOL-Time Warner serve as example).