You see, Toumaniantz met the girl of his dreams, Lesya, in an Internet chat room.

CNN: Apparently This Matters: Face tattoos

"It's a symbol of our eternal devotion, " Britain's The Sun tabloid quoted Lesya as saying.

CNN: Apparently This Matters: Face tattoos

Lesya Lysyj, Chief Marketing Officer of Heineken USA is also stressing consumer engagement via compelling content.

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British number two Katie O'Brien is already in the second round of qualifying after beating Ukrainian Lesya Tsurenko on Tuesday.

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But in this latest popular story from Moscow, Lesya still seems more than happy with her new face full of ink.

CNN: Apparently This Matters: Face tattoos