On the farms in Kenya, the plants are expected to be given about 40% less water.
The stomata stay closed for longer, and less water is lost to the atmosphere.
The practice encourages crops to grow deeper roots, and less water means a fuller flavor.
This type of zone irrigation means less water is wasted on plants that don't really need it.
Some gas companies are responding to this threat to production by innovating ways to frack with less water use.
Scientists have developed a new way of growing roses using 80% less water.
Farmers also favour poppies because they require less water than wheat, another staple.
It is said that audiences today are too sophisticated, but that evolutionary assumption holds less water than Stan Laurel's trousers.
European washing machines, Jobs discovered, used less detergent and less water than their American counterparts, and were easier on the clothes.
An atmosphere richer in carbon dioxide concentrations may allow plants to transpire less water during photosynthesis, and thus, improve drought tolerance.
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The Environment Agency has relocated its command centre from Botley to the Redbridge Park and Ride where there is less water.
So the introduction of plants that grow with less water would free up much of that essential resource for other uses.
Using less electricity, using less oil or using less water helps keep operating costs lower which allows Wal-Mart to keep prices down.
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In all, the district will emit 70 percent less carbon dioxide and consume 30 percent less water than an equivalent conventional community.
Hindustan Unilever, a large consumer products company, recently launched a laundry detergent called Surf Excel that cleans clothes with considerably less water.
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Such an approach can help use less water, eliminating the needs for capital-heavy investment such as desalination projects or long water pipelines.
Still, the MIT report points out that shale-gas extraction uses less water than other industries, and indeed than other sources of energy.
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This treatment and reuse approach has the additional benefit of requiring much less water in those areas where water is a scarce resource.
New York state is currently insisting that Indian Point switch to closed-cycle cooling, which uses much less water and is safer for fish.
If you add that to drought situations, and there's less water, so you're growing less of less nutritious food, then you're really in trouble.
It figures that using less water and energy to execute a basic household function, while looking cool doing it, works pretty well for consumers.
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"The process also uses less water and energy - we simply use coloured bottles to avoid using dye, " says Alex Lo, the company's managing director.
You can still have the green, but using other types of ground covers and plants could create a much more interesting look and use less water.
If rising concentrations of carbon dioxide mean that plants consume rather less water, leaving more for humans, that might not be such a bad thing after all.
That also means less water for thirsty cities, including Delhi, where 18m people live and the water board meets around half their demand in a good year.
An undulating series of verdant falls on the border of Argentina and Brazil, Iguazu Falls almost puts Niagara to shame, though it has less water running through it.
And though the temperature must have been fierce during the day, it would have been cooler at night, which would also have allowed her to lose less water through sweat.
The practice caught on elsewhere, helping the farmers of the basin to get through the recent long drought using far less water than before yet with no reduction in output.
For the environment this means far less air emissions, far less water usage and disposal needs, and far less land impacted to produce a similar amount of oil and natural gas.
It invests in businesses dedicated to making social change, like the drip irrigation company MicroDrip, which intends to save farmers money by enabling them to use less water to irrigate their crops.
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