These less-than-disastrous sales of large SUVs are helping GM avoid corporate disaster.

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"Had the disease been reported as soon it arrived at that unit, the outbreak would have been vastly smaller and vastly less disastrous and less expensive than it was, " he said.

BBC: Farmer kept quiet about disease

That would be disastrous for PepsiCo, which, even though it gets less than 1% of its sales from schools, relies on the exposure to help create young fans who will become lifelong munchers.

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