Moreover, as a result of owning their tablet, 40% of tablet gamers played games less often on a laptop computer while 39% played less often on a desktop computer.

FORBES: Fowl Play: Angry Birds Help To Spawn Happy Tablet Gamers

Perhaps less surprisingly, females are more likely to visit retail sites, whereas males surf the net in search of computer games, cars and sports.

ECONOMIST: Now they have assumed power, what will consumers do with it?