So if the competition is buying less advertising, the merchants who spend more get a greater share of exposure.
Among other things, Lord Skidelsky thinks shorter working hours, higher taxes on consumption and less advertising might provide a way to do it.
By adding Kellogg brands to Keebler's cookie trucks, Kellogg was able to improve its in-store merchandising and launch new products like Special K bars economically, with less advertising.
Newspapers have suffered from falling sales and less advertising revenue.
Giving women more influence within Creative Departments will enhance the Advertising industry on two fronts: Better Advertising (because, generally speaking, women create more elegant and less sophomoric Advertising), and a better work environment.
Furthermore, while Facebook is currently only beginning to monetize mobile, more and more of the traffic is moving toward mobile, and there is a strong emerging consensus that advertising on mobile is less lucrative than advertising on the web.
The model also indicated that the carmaker would have sold just as many vehicles but spent less on advertising if it had allocated 40% of its budget to print and dialed back spending on TV spots to 54% of its budget.
The prospect of less competition for advertising revenue sent television channel shares higher on Tuesday, with TF1 up 8.9% and M6 rising 5.7%.
The key is that future user growth will depend on how well Facebook does in emerging markets, where computer proliferation is much lower and online advertising less lucrative.
Unlike his predecessor, he hasn't sought to challenge long-held practices by shortening the "window" between theatrical and DVD release dates or embracing social media in order to spend less on television advertising.
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Unlike his predecessor, he hasn't sought to challenge long-held practices by shortening the "window" between theatrical and DVD releases dates or embracing social media in order to spend less on television advertising.
WSJ: With Disney Studio's New Chief, More Action, Less Drama
Twitter, Facebook, Foursquare, Groupon, YouTube, Google and many other tool providers allow Colgate to spend far, far less than traditional advertising to provide specific brand promotions, product information, purchase incentives (such as coupons) and product variations targeted at various niches.
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Mobile advertising generally has been seen as less profitable for Internet companies as they seek to develop new advertising and other models on much smaller screens.
Mobile advertising is worth less to website owners than its desktop equivalent, in part because mobile ad units are not very compelling.
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When Vinod Khosla was considering an investment in YuMe, he told Kadambi that he was less familiar with the video advertising space so he asked News Corp (NWSA) CEO, Rupert Murdoch, to talk to Kadambi.
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In a time when everybody is asking the now-public Facebook where its next revenue bump is going to come from, this offers a time-tested avenue toward profit that looks less risky than its hazy advertising business.
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Unlike TV advertising, which is, more or less, a mass medium, and provides minimal feedback on how it actually performs, addressable advertising can provide marketers with targeting that is better attuned to individual households.
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New ad campaigns will be able to take advantage of advanced mobile advertising features with far less effort.
FORBES: Google: How They Just Fixed Their Mobile CPC Problem
It would also require Netflix, a pure subscription play, to figure out advertising, an inherently less attractive business, and one with which it has zero experience.
Among his suggestions: better methods for tracking drug side effects, substantially less direct-to-consumer advertising, and giving the FDA the legislative authority to force drugmakers to conduct trials that fully examine the risks of their medicines.
The greater the brand awareness, the less brand message frequency (and therefore advertising investment) is needed.
Spinway and 1stUp spend far less, but they have to share advertising and commerce revenue with their corporate customers.
Online ad spending continues to far outpace overall advertising spending, which rose less than 1%, according to both Nielsen and Kantar Media.
With social media, TV advertising becomes more important not less important.
In 2012, the European advertising network saw its "organic revenue" -- a key measure of growth and a barometer in the advertising industry -- grow less than 3%.
Jamie Reed, local MP and chair of the all-party group on digital TV switchover, praised the process for switchover, although he was less than impressed with Sky's advertising campaign.
Second, from August 18th, Brazil's television stations must carry 50 minutes a day of campaign advertising, which could allow less well-known candidates (such as Ciro Gomes, a maverick former finance minister) to grab enough votes to force a run-off.
Translation: Apple spent less than 1% of sales last year on advertising.
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