Mr Bryant's move came the day after Manchester United manager Sir Alex Ferguson became the latest celebrity to lend his name to the high-profile campaign to fight the closure.

BBC: Manchester United manager Sir Alex Ferguson

But, KISS is very guarded where and when we lend our name to.

FORBES: Gene Simmons and The Business Behind KISS

Cuisinart, the food processor company, and Kohler, the privately held bathroom fixture maker, lend their name to resorts where people can experience their brand and products in style.

FORBES: Magazine Article

Although the tale is almost certainly apocryphal (I figure the first sandwich was made the day after bread was invented), apparently the earl did lend his name to this gustatory delight.

NPR: The Art Of Sandwich-Making

Neil would rarely lend his name to something.

FORBES: Neil Armstrong: Ode to Trustmarks

In today's celebrity-obsessed culture, why choose an animated creature to shill your brand when nearly every bold-faced star seems willing to lend their name and Hollywood good looks to products?

FORBES: Magazine Article

Unless they come from wealthy families, they have to win lots of competitions, quickly make a name and hope that someone will lend them a great instrument.

ECONOMIST: Violin-making