The 2000 Cal, with photos by American magazine photographer Annie Leibovitz, is also notable.

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John Leibovitz is executive vice president at Frontline Technologies, which is among the bidders.

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Along with many other celebrities, Leibovitz has shot sports stars for Louis Vuitton before.

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But of course Antoine convinced him, and the Annie Leibovitz-shot campaign is considered a great success.

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Among many celebrity endorsers, Annie Leibovitz photographed Salman Rushdie clutching a burning ad for Absolut.

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Mr. JOHN LEIBOVITZ (Executive Vice President of Business Development, Frontline Wireless): And this means that there'll be just a huge amount of innovation and new services created.

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Since 1964, Pirelli's calendar, a limited-issue freebie, has succeeded in making cheesecake seem highbrow by employing such top-flight photographers as Herb Ritts, Annie Leibovitz and the late Richard Avedon.

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Following past Vuitton beauties such as Madonna and Jennifer Lopez, the 35-year-old mom will appear in a series of print ads this summer, photographed by the brilliant Annie Leibovitz.

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Supposedly shot by famed photographer Annie Leibovitz, Phelps is wearing a Speedo and goggles in the bathtub with a leather Louis Vuitton duffle bag next to him on the floor.

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"People are much less afraid to do modern stuff than they used to be, " says Phil Leibovitz, a contractor in Washington who says demand for his services has doubled from five years ago.

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