So in 1996, Lego created Lego Media, a software division based in London.

FORBES: Primary colors

COPENHAGEN, Denmark--(BUSINESS WIRE)--LEGO World - Autodesk, Inc. (NASDAQ: ADSK), a leader in 3D design, engineering and entertainment software, has partnered with The LEGO Group to provide 3D interactive building instructions for LEGO MINDSTORMS EV3, a new platform designed to introduce a younger generation to the excitement of building and programming robots.

ENGADGET: Autodesk partners with Lego to create 3D interactive Mindstorm EV3 instructions

The new system, the EV3, features a lot of improved features in both its hardware and software, with an eye towards improving its use in the classroom and in Lego League competitions.

FORBES: LEGO Unveils Its Next Generation Robot