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The problem is that he's been unable to find a bright, powerful, charismatic general, like a Lee Iacocca , to lead them out of the wilderness.
FORBES: Magazine Article
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He and former Chrysler Chairman Lee Iacocca announced a hostile bid for Chrysler in 1995.
FORBES: Magazine Article
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Romney could work in references to Chrysler icon and former CEO Lee Iacocca, a Democrat and former presidential wanna-be himself who recently took the extraordinary step of endorsing Romney.
FORBES: Romney Needs A New Chrysler Strategy In Ohio And Michigan
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Lee Iacocca was a hero to him.
FORBES: Jerry Flint and Pamela Anderson: A Match Made in Detroit
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Chrysler Chief Executive Lee Iacocca did it on a factory floor.
WSJ: Toyota Chief Akio Toyoda Grabs Wheel to Turn Around Humbled Auto Giant
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But does Global Motor, a term created years ago by Lee Iacocca, make sense?
FORBES: Magazine Article
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Not to slight Lee Iacocca in any way, but his dollar-a-year deal with Chrysler ended up making him very wealthy indeed.
FORBES: Leadership
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Rescuing a company of thousands by having the guts to make tough decisions, the charisma to sell them, and the determination to see them through is sort of a Chrysler tradition established by another leader of Italian heritage, Lee Iacocca.
FORBES: Could Focus On Chrysler (Sans Clint) Win Romney Michigan?