Recent reports that Abbey Saint Sixtus, the Trappist monastery at Westvleteren in Belgium, might boost production of its much-cherished beer and sell it through supermarket channels led to the consumption of considerable bandwidth on beer discussion boards.
Now that the heavy lid of technology has been lifted so we (finally) have ample bandwidth, a multitude of screens (computers, tablets, phones, ultra-thin LED screens), and a cheering audience, it all boils down to a single element that has been with us since troubadours sat down to play madrigals: Great Content.