According to LeBrun, the platform will help buyers with their ad copy, headlines, and targeting criteria.

FORBES: With Twitter's New Ad API, Salesforce Can Make Social Ads Less Of A Headache -- For Brands And For You (Updated)

The crazy ants are going so crazy, in fact, that some people want their fire ants back, LeBrun said.

CNN: 'Crazy ants' a threat in southern U.S.

And in LeBrun and Lazerow, they have two established and admired social media luminaries whose personal brands eclipse anyone at Oracle.

FORBES: Why Salesforce is Pivoting to CMOs and how that Plays Against Oracle

Beyond the troubles they cause for the environment, the crazy ants can be a big headache for people because their populations are so dense, LeBrun said.

CNN: 'Crazy ants' a threat in southern U.S.

"Perhaps the biggest deal is the displacement of the fire ant, which is the 300-pound gorilla in Texas ecosystems these days, " LeBrun said in a press release.

CNN: 'Crazy ants' a threat in southern U.S.

"If people living in or visiting invaded areas are careful and check for the crazy ants when moving or going on longer trips, they could have a huge impact on the spread, " LeBrun said.

CNN: 'Crazy ants' a threat in southern U.S.

The Marketing Cloud announcement was made at a keynote led by Michael Lazerow, co-founder and CEO of Buddy Media, and Marcel LeBrun, CEO and general manager of Radian6, who are now the twin towers that head up the recently formed Salesforce Marketing unit.

FORBES: Why Salesforce is Pivoting to CMOs and how that Plays Against Oracle

The crazy ants, officially called "Tawny crazy ants, " are omnivores that can take over an area by both killing what's there and starving out what they don't kill, said Ed LeBrun, a research associate with the Texas invasive species research program at the Brackenridge Field Laboratory in the College of Natural Sciences.

CNN: 'Crazy ants' a threat in southern U.S.