In other words, the league needs LeBron in New York more than he needs it himself.
Love him or hate him, LeBron James matters in the world of basketball.
The commercial campaign coincides with the release date of the new Nike LeBron 8 sneaker.
We just got through watching LeBron and Kevin Durant battle during the NBA Finals.
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He already has a ring from 2006, and he outplayed LeBron in the finals.
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And what if 2010 brings LeBron an NBA championship and Armstrong another Tour de France title?
And I don't know all these guys, but I do know LeBron and Dwayne and Chris.
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Rather, it was the perception that LeBron and the Heat lacked humility while exuding entitlement.
FORBES: Perceptions Of Humility, Not Racial Overtones Explain Anti-LeBron James Feelings
Look at the rehabilitation of the reputations of Kobe Bryant and LeBron James.
It was a fitting last act during this, the Summer of LeBron he went out on top.
Imagine Jack Nicholson, Tom Hanks or LeBron chum Jay Z limited by maximums on their earnings.
Woods remains a lightning rod for controversy, much like our second highest-ranked athlete, LeBron James.
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What if that athlete is say a basketball player like Jeremy Lin or LeBron James?
Ultimately, I think the anti-LeBron sentiment stems from a perceived lack of humility rather than racial overtones.
FORBES: Perceptions Of Humility, Not Racial Overtones Explain Anti-LeBron James Feelings
Cleveland got its dose of small market malaise when LeBron James left for Miami season before last.
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LeBron James drives the lane effortlessly on the way to scoring easy baskets for the Miami Heat.
All of it sounds brilliant and irresistible and maybe even feasible, because basketball belongs to LeBron James.
He was born Gerry Lester Watson, but has a catchy moniker in Bubba (think Tiger, Kobe, LeBron).
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Bryant and LeBron James, among other stars, did not have their own press conferences, only group availability.
Examples include Bill Russell, Wilt Chamberlin, Kareem Abdul Jabbar, Michael Jordan and most recently LeBron James.
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When LeBron James hits the court in Nike apparel, does it make you like Nike more or less?
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Gilbert rode the LeBron train to victories until King James took his talents to Miami a year ago.
The other day I heard a LeBron fourth-quarter joke and it sounded like a zinger from Milton Berle.
This year's Olympic team featured many likely future Hall of Famers, including Bryant, LeBron James and Kevin Durant.
Social networks were filled with conversations, with celebrities like LeBron James and Paula Abdul offering sympathy to victims.
Folks, the anti-LeBron sentiments which have permeated for nearly a year now do not stem from racial overtones.
FORBES: Perceptions Of Humility, Not Racial Overtones Explain Anti-LeBron James Feelings
LeBron James has 13 points and these other guys Chalmers has 26 it's just not enough.
In fact, Smith had been saying all along that LeBron would join the Miami Heat for three reasons.
The article, Nike Looks To China To Make LeBron A Billion Dollar Athlete, cleared it all up.
LeBron is a young man who has had only a little exposure to China, but he gets it.
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