The art edition of "Genesis, " of which there are 500 leather-bound copies, will include a signed print (clients can choose from five different photographs) and a custom-made stand from Japanese architect Tadao Ando.
But the atmosphere is also very informal: the crowd drinks a lot, champagne corks pop incessantly, and many seize the excuse for flamboyance with feather boas, velvet zoot suits and leopard-print fedoras, while one prominent Melbourne socialite was resplendent in a canary yellow leather suit with matching cowboy boots.