Nikolay Sobolev, Severstal's finance chief, adds that a further twist to the strategy is for Severstal to build a dealer network to sell high-margin services, such as adapting its vehicles for school and hospitals, providing full-service leasing arrangements and offering credit terms with local banks.

ECONOMIST: Cars in Russia

Most important, the agency argued that the landlord had breached the terms of their agreement by leasing space in an adjacent building to Gersh, a rival talent firm.

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What is new is how all the old terms like trading, sharing, bartering and leasing are being transformed by the opportunities our connected society and the Internet now enables us.

FORBES: The Power of Sharing in the Internet Economy