The company, with Walter Pavlo's copious assistance, granted easy credit to dozens of fly-by-nights looking to lease its lines and resell service to businesses and consumers.

FORBES: Magazine Article

In its model, consumers (or fleet owners) buy EVs, but lease the battery and get electricity through service contracts with Better Place.

FORBES: The Ten Most Controversial Companies in Green

Car-rental companies, for example, will be able to use mobile devices to inform their clients of their rental status, service requirements, lease extensions and other vital information in real time.

CNN: Cell phones aren't just for gabbing

But while MCI was trying to lease lines from Bell operating companies and resell telephone service, AutEx was figuring out how to arbitrage telecommunications another way.

FORBES: The Fall Of The Texting Empire

The agreement called for IBM to sell--rather than exclusively lease--its equipment, to create a subsidiary for after-sale service and to limit itself to producing no more than half of the country's punch cards.

FORBES: Beset by lawyers

Just recently, Rackspace announced its intention to lease data center space from Equinix in order to reduce its own capital outlays and generate higher-margin Fanatical Service revenue.

FORBES: Rackspace: Bull and Bear Cases