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The University of Phoenix, set up in 1989 to teach adults through a combination of old-fashioned distance learning and evening classes, is incorporating more and more e-learning into its courses, which are mostly taken by people with full-time jobs.
ECONOMIST: Lessons of a virtual timetable
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The e-learning programme is founded on the basic and practical principle that the use of the internet as a learning tool not only creates anonymity and thus dismantles the psychological barriers that prevent illiterate adults from resuming their studies but also enables them to balance their work, family and learning commitments by learning at home at whatever time is suitable to them.
UNESCO: Ich will lernen (I want to learn)
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"This is e-learning for the YouTube audience, " said Big Think president and co-founder Peter Hopkins.
NPR: YouTube's New Pay Channels Go From Campy To Kids
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"I think the biggest single provider of e-learning is going to be AOL (AOL) Time Warner, " says Aldridge.
CNN: Kaplan is starting an online college -- minus the keggers
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That audience is attractive to e-learning companies -- from correspondence programs that have hopped online to Net-only operations peddling curricula by the month or by the course.
CNN: Web puts the home back in homework
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Belief in e-learning, as it is often called, has so far weathered the downturn in the wider dotcom world.
ECONOMIST: Lessons of a virtual timetable
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From training and e-learning to simple sales challenges, gaming is adding value in unsuspected areas.
FORBES: 6 Trends Reshaping Small Businesses In 2013
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One who shares that feeling is Mona Abdel Fattah Younes, an Egyptian e-learning specialist working in Doha, the capital city of Qatar.
FORBES: How Social Media Has Changed the Arab World
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It also spun off e-learning and merger-advisory activities, in which it is keeping a small stake.
ECONOMIST: Management consulting