We need to give instruction in Arabic and Mandarin so students can work successfully in the global economy, but we also should encourage learning about the culture and history of the countries where those languages are spoken.

CNN: Do you need a BA, MA, MBA, JD and PhD?

And in addition to learning about why lying is good, or why kids have a natural propensity to learn foreign languages, or whether chimps can talk, business executives are taking greater pains to communicate the right impression to customers in a tech-driven world where word-of-mouth can spread like wildfire to affect brand images.

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