How competitive will you be and how popular will you be when states learn that your customers are easy audit targets?

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Now you can learn how to delight your customers by doing less, by reading The Laws of Subtraction.

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Help the customers learn about you and your team.

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Do your customers, employees, or suppliers learn that demonstrating dissatisfaction leads to a bad (or ended) relationship?

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Then learn new and better ways of adding value to your customers by seeking out many different sources of data.

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If you build a culture which gives people time to reflect, develop and share expertise, stay close to customers, and learn from mistakes you will outdistance your competition and thrive in the face of huge market change.

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You understand how potential customers buy, what terminology they use to describe things your product might solve, and learn about potential competitors.

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