The film you want to make is within you, you need to know your story and to learn the language of film to understand fully the movie you want to make.

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You quickly learn that if your explanation is not simple to understand or interesting, they are going to move on and talk to someone else.

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Build an OI culture: You have to support and learn from failure, communicate openly (and often) to build trust, help your people understand the innovation process and consistently reward partnerships and results, not just patents.

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In this step you learn a lot about your colleagues, from how much they understand themselves, how willing they are to be upfront about what they really want, and how articulately they can express themselves.

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