If advertisements became completely personalized, it would be possible to learn virtually anything about someone just byobserving what they were suggested to buy, never mind what they actually bought.
Through these services and utilities, brands can learn more deeply than ever about their customers byobserving user behavior, and in turn provide better and more personal services and experiences, building stronger brand loyalty in the process.
The learning process of autonomic expert systems is similar to how a child learns byobserving its parents or how the human immune systems learn to fight infections based on vaccines and medication.