Even the left-leaning Huffington Post conceded that Mr Obama was now toning things down at a time of great national concern.

BBC: Obama testing pundits' patience

Nor does Beck treat his company as a personality cult, a fact he signaled by hiring Betsy Morgan, former CEO of the left-leaning Huffington Post, to run his news site, The Blaze.

FORBES: Glenn Beck: 'I Pray Every Night That I'm Wrong'

Options traders, however, appear to be leaning toward a post-earnings decline for PCLN.

FORBES: Priceline.com Earnings: High Expectations, Volatile Price Action