And while major publishers struggle with bloated release schedules and rampant costs in a shifting media landscape, NYRB Classics succeeds as a lean model of consistency, quality and reader engagement.

FORBES: A Meaningful Publisher

Mistakenly, most PR execs are convinced the world lives and dies on the pages of media such as The Wall Street Journal, and lean toward using speakisms such as "strategic, " "results-oriented, " and "synergies, " words that have little meaning to actual human beings.

FORBES

Tablets are lean-back, browse-oriented experiences, and often used in conjunction with other media.

FORBES: Mobile Marketing: Reaching The Untethered Consumer

Though the results do lean toward decreased death, picking out the most extreme of the results (as the media and the authors of this study did) may be misleading.

FORBES: Minimum Pricing, Maximum Confusion: Should Governments Fix The Price Of Booze?