The Lean Startup approach essentially attempts to help entrepreneurs identify and test their key hypotheses about a business by radically shortening the development cycle using what Eric has labeled a minimum viable product.

FORBES: The Mystery of Repeatable Innovation and the Startup Lessons Learned Conference

The company undoubtedly hoped its lean-forward approach would pay dividends by now.

WSJ: The Weekend Interview with Bob Dudley: Three Years After the Spill, BP Gets Bullish

Walkley says he would lean toward this approach, for several reasons.

FORBES: Nokia: Should They Dump Symbian For Windows Phone 7?

Health care providers will be forced to embrace Lean, or some similar approach.

FORBES: One Way To Fix Health Care's Obesity Problem

The fundamental approach is to move lean, launch quickly and often, and iterate on the fly.

FORBES: Google Says It's Time For Agencies To Get Agile

The lean innovation process, the agile approach rather than the controlled approach, is oriented more towards involving users in the evolution of the product.

FORBES: So If The PC Is Dying, What Happens With Microsoft Next?