Ford?s line of F-series has been leading the pickup truck category in the U.S. for the last 30 years.

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Kyle Busch, going for a sweep at Charlotte Motor Speedway after winning the Nationwide and Truck series races, was leading when he incurred damage to the right front wheel well of his No. 18 Toyota.

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This is leading to the increased adoption of EcoBoost by truck buyers who value fuel efficiency without compromising on capability.

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Also, Ford has been advertising the popular EcoBoost option on its F-150 trucks, touting the fact that its best-selling vehicle provides not only segment-leading fuel economy but also towing and performance capabilities that pickup-truck owners demand.

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