Because of these trends, leading marketers are creating an environment that allows their customers, employees and partner ecosystems to tell stories.

FORBES: Connecting marketers to the Forbes audience. What is this?

Indeed, as leading marketers are learning, Gen Y is a group that is wired to participate, and participate they did in 2008, in record numbers.

FORBES: Generation Y: Ready To Stand Up And Be Counted

Micron Technology is one of the leading manufacturers and marketers of memory devices, primarily DRAM, NAND Flash and NOR products.

FORBES: What's Driving Micron's Outlook?

In this age of consumer control, brand marketers and traditional ad agencies are actually leading their marketing efforts with event-based programming, and then turning that footage into TV spots.

FORBES: Make Real-Life Experiences Matter In TV Ads

This along with other Targus accessories can be purchased at Targus.com as well as through leading retailers, VARs, e-tailers, and direct marketers.

ENGADGET: Targus debuts the Touch Pen for Windows 8, we go hands-on (video)

Marketers appear to be focusing more intensely on the weeks leading up the Super Bowl.

FORBES: Super Bowl Advertising's New Game

Through surveys of senior marketing executives and consumers, as well as in-depth interviews with CMOs and leading experts on marketing trends, the research sought to better understand how consumers engage with brands and how marketers define and measure that engagement.

FORBES: Marketing and Sales