But when coupled with the partnering relationship, early business involvement has a force multiplying effect leading to business buy-in.
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The genius of Steve Jobs was creating an image that produced a halo effect leading to the masses starving for Apple products.
In fact these lofty goals can often have a deleterious effect, leading to discouragement, unethical behavior or even underachievement.
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Harvard researcher Ted Kaptchuk trained for five years in traditional Chinese medicine, but then became one of the leading researchers into the placebo effect.
He added that the slowdown in the housing sector looks to reduce the so-called "wealth effect" on consumers, leading to a slowdown in spending.
"Issues related to confidentiality have already had a significant effect on our markets, leading to greater use of dark pools and reserve orders, " warned NYSE Euronext's Chief Administrative Officer Joe Mecane.
Again, Mass Effect 3, the entire story leading up to the final moments was breath-taking and emotionally moving for me.
Defaults can also generate a ripple effect on other countries near default, leading to a global recession.
In July, a leading British book publisher warned of the 'chilling effect' the law would have on journalism, after a judge rejected its defence of qualified privilege in a libel action brought by a former police officer.
The law goes into effect at the end of August, leading many teachers to go ahead and defriend their students, even as one journalism high school teacher questions whether it violates his First Amendment speech rights.
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According to the UNFPA, which is leading a global humanitarian movement called Seven Billion Actions, the ripple effect is enormous.
Many attempts to reshape organizations inevitably have a scattershot quality, and the teams leading the charge never really know whether the changes will have a real effect.
Doubts remain, though, about the effect these platforms could have on inflating the valuations of companies and leading to a much dreaded bubble, especially in tech.
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One optimistic note for the near term, though: Tax selling, which tends to depress stock prices, will end in December and thus lay the groundwork for a January effect (when investors gobble up the marked-down stocks, leading to a mini-rally).
Investors were encouraged by the fact that a meeting of the Group of Seven leading nations didn't lead to criticism of Japan's easing policies or their effect on the yen.
General David Petraeus, the doctrine's leading proponent, was sent to Iraq with more troops to put it into practice, to striking effect.
The letter warned that the cap might have a damaging effect on plans to create 150, 000 new affordable homes, with the resulting shortfall then leading to more homelessness.
BBC: Housing benefit cap won't make 20,000 homeless - Shapps
Prince Abdullah hopes the new plan will have a similar effect on Saudi soccer as the creation of the Premier League in 1992 had on the English game, leading to better broadcast rights, growing fan bases, top-class players and investment in stadiums and other facilities.
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