We will explore the effects of irrelevant information on our decisions (chapter 7), examine why subtle differences in the way aquestion is framed leadto different solutions (chapter 8), and discuss how the structure of our environment can cause us to veer off track (chapter 9).
If the study inquestion is about mice, never talk about how the results will leadtoa therapy or a cure or write about the mice as though somehow, they are just tiny humans with tails.