The existing benchmarking service is free, but Mr. Marmer plans to introduce a premium model and is looking into a lead-generation service, both of which would charge users.
Sony should push harder than ever with its Plus service this year in the lead up to their release of the next-generation console, and push doubly hard on Plus releases on Vita to help the struggling handheld swim instead of sink.
Web.com offers this assistance through a subscription-based service that offers Web site design, search engine optimization (SEO), leadgeneration and Web analytics.