But sometimes these "concept stores" are too close to other dealers with the same lead brand.
However, as we see with the Limbaugh brand, too much focus can lead to brand habituation, from the perspective of the brand insiders, which makes the brand feel invisible.
That said, I lead the KitchenAid brand, and I take responsibility for the whole team.
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Those campaigns attracted attention, but not necessarily the kind that would lead to either brand affinity or revenue.
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He shows athletes preparing for the NFL how a strong personal brand can lead to big off-field endorsements.
The team headed by Tomasz Bachorsky (Lead Designer, Volkswagen Brand) equipped the concept car with six individual seats in three rows.
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Leaders recognize the opportunities for their brand and lead by engaging the organization in constantly focusing on where the puck is going.
In the month, Mercedes-Benz extended its neck-and-neck lead over the BMW brand for year-to-date sales through July into a significant advantage of nearly 4, 000 units.
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Now And1 has tasked Stephenson with helping lead the resurgence of the brand.
What luxury brands do well is exhibit clear brand values that lead to a meaningful emotional differentiation in the mind of the consumer.
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The claims lead Health Secretary Jeremy Hunt to brand health bosses' actions as unacceptable.
Put another way: data breaches have a serious impact on customer loyalty and can directly lead to a decline in your brand perception.
Following this approach of adding value, this year I believe the influx of brand participation might actually lead to more deals being struck between startups and brands.
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Our brand speaks to people who lead a cultured and refined lifestyle.
Wireless connectivity and downloadable apps will likely lead the pack when it comes to brand-new features, and while Android may make an appearance in another compact or two, it won't be the star of the show.
This pursuit of positive brand association then is supposed to lead to increased profits.
Game dynamics applied properly are not forced, but lead customers through an enjoyable interaction with your brand that is mutually beneficial.
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Basically we view the Internet as an amazing and multi-faceted platform for building a brand, building an audience and conducting lead generation and direct sales.
However, tobacco manufacturers have argued that removing their brand names and company colours from packets will lead to a drastic cut in profits.
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Kodak had the organization capability, the technologies, the brand, the market presence and the cash to lead this industry transformation.
Drew Murray, lead designer, Resistance 3, said the new game introduces brand new Chimera of assorted sizes and specialties, including a particularly crafty stealth sniper.
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The core idea was to begin to prepare the next generation of brand leaders to embrace creativity and learn how to lead breakthrough in the creative process.
For your online personal brand to be truly distinct and widely recognized, you need to lead.
The former lead singer of Van Halen brandishes a blue bottle of Cabo Wabo, the brand he manufactures, and takes a theatrical swig.
After Visa built a lead, the then chief executive Carl Pascarella boasted to FORBES in 2002 that his brand would double annual volume to 42 billion transactions by 2007.
And along with another less-heralded brand, Mazda (also under the Ford umbrella), which will lead Ford to better engines and mechanical know-how (especially in small cars), Ford seems to be taking the approach that what it can learn from its subsidiaries will only better its own identity while simultaneously enhancing the credibility and individuality of its satellite companies.
What are the ingredients that lead to strategic and creative excellence, to innovation, and what can consistently build a brand across territories, over time, through generations of products and consumers?
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