Its iDrive user interface consists of an LCD panel mounted in the dashboard and a controller knob mounted on the center console, and it controls a vast and disparate number of functions in BMWs.
The center stack is dominated by the 8-inch touch screen, above a gloss-black panel with the rotary controller for the Sony sound system (there's a smaller LCD between the gauges in the instrument cluster).
On a call with Forbes, Corning corporate controller Tony Tripeny said the company has succeeded in slowing price declines in its LCD glass business and grown its other businesses.
The original Maschine controller allows more direct hardware access to oft-used parameters and two separate LCD screens to keep the user tied into the software without glancing at it--the 12.6 x 11.6-inch footprint has plenty of space to keep the buttons and knobs intuitive without much fuss.