To get going: If you have a marketing-driven social media plan, that's a start. (If not, see Time's person of the year award for 2010.) Now layer in content that attracts potential candidates--company news, color commentary from employees, video of the work environment and of course job information.

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The Veterans Affairs Department, perhaps the largest federal agency to make a big push for mobile devices, has settled on security at the application layer, a course that the largest potential federal buyer, the Defense Department, is unlikely to copy.

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Graphene - a single-layer of carbon atoms - has extraordinary properties which give it immense potential.

BBC: Europe gives 2bn euros to science

But what I'm really doing is adding a layer of complexity to Windows, which slows Windows down and introduces the potential for more crashes.

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Its storage potential is enormous: Dr Sheats says that initially, a single layer of memory the size of a sheet of writing paper will be able to store one billion bytes (a gigabyte) of data.

ECONOMIST: Just press print

Another layer of protection is a nondisclosure or confidentiality agreement, which provides recourse in the event your potential vendor spills the beans on your idea.

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