Lavish praise on the people who have helped you accomplish your own small part of the group enterprise.

FORBES: How to Fail in Three Easy Steps

Despite his captain's ringing endorsement, the 26-year-old refused to take all the plaudits, preferring instead to lavish praise on his fellow bowlers.

BBC: Anderson a world beater - Strauss

Whether critics lash out or lavish praise on the movie, they will expect to see film fans propel it to box office success as the latest in a billion-dollar franchise.

CNN: Behind the red carpet at Cannes

Microsoft even got Nik Nayar, Target's VP for merchandising, to lavish abundant praise on the device in its press release.

CNN: Is it time to call the Xbox Kinect a hit?

Rockers help fire up customers, but tech companies would really like their hired musicians to lavish a little praise on their brand names, too.

WSJ: Battle of the Bands: Tech Firms Compete for Rock Stars

Based on this belief system, we heap praise on businesses that reap lavish profits as reward for derring-do even as we deny charitable organizations access to fundamental best business practices.

FORBES: Everything You Know About Charity is Wrong

They lavish praise and authority (too much perhaps) on their two main sources upon which they built their version of events.

BBC: Van Gogh death claim unconvincing