In fact, all the language used by HTC and its launch partner, Verizon Wireless, was neutral.
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Xbox 360 is the exclusive gaming and entertainment console launch partner for Redbox Instant by Verizon.
ENGADGET: Redbox Instant coming to Xbox 360 as console launch exclusive in the 'very near future'
Forbes is a launch partner for this service, along with others such as AllThingsD, HuffingtonPost and GQ.
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Samsung has listened to that advice and taken on Touchnote as a launch partner for its new Galaxy Note handset.
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EE, the UK's most advanced digital communications company, has partnered with HTC and Facebook to be the exclusive UK launch partner for the HTC First, the first superfast 4GEE smartphone to feature the new integrated Facebook experience, Home.
ENGADGET: HTC First coming to Orange and EE in Europe Mobile
Rdio is the launch partner for this new tablet in the US and continues as the featured partner for SoundHound's interactive mapping feature that allows users to see what songs have been recently SoundHound'ed in their geographic area.
ENGADGET: SoundHound now scavenging tunes in more tablet-friendly Android version
While Ken Lerer, Huffington's original partner in the launch, was content to sell, Harman and Eric Hippeau, HuffPo's CEO and the fourth member of its small board of directors, held out, believing a billion-dollar public offering was possible given the patience to wait a year or two.
"We're excited to partner with Valencell to launch such a compelling product into the mobile fitness marketplace, " said Henry Park, iriver's CEO.
ENGADGET: iRiver and Valencell team up to produce ON, Bluetooth heart-rate monitoring earphones
"Tapjoy was the ideal partner to help us launch Duke Nukem 3D on Android, " said Andreas Vahsen, CEO and Founder at MachineWorks NorthWest.
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The University of Birmingham will partner Rolls Royce to launch a research centre for components like turbine blades and produce the next generation of engineers.
Her Highness Sheikha Mozah Bint Nasser Al-Missned, UNESCO Special Envoy for Basic and Higher Education and Chairperson of Qatar Foundation, congratulated UNESCO and the partner institutions on the launch of the WDL and stated that "Qatar is very proud to be a founding member of this remarkable international collaboration".
The recognition of what access to great training facilities and equipment did to launch his Olympic success motivated Gaines to partner with Citi.
FORBES: Olympic Gold Medalist Rowdy Gaines Leads Fundraising Effort For USA Swimming
"Finding a major retail partner for our North American launch was a critical component to our strategy, and Best Buy was the obvious choice, " said Leap Motion President and COO Andy Miller.
ENGADGET: Leap Motion goes retail: motion controller to be sold exclusively at Best Buy
Later in the year, Zeebox will add remote control capability, something it has had in the U.K. with its partner, BSkyB, since its launch in November 2011.
At its launch on July 26, Malaysia Street founding partner Yeoh Keat Seng said he believes individual investors will become a formidable force on the Kuala Lumpur Stock Exchange with the power to move stocks, once they have access to top-grade advice at low cost thanks to the Internet.
Raj Kamble my partner in India ended up creating a launch film that did not look like your typical car launch ad.
As previously announced, OnLive is working closely on its UK launch plans with BT plc, our exclusive broadband partner in the UK. Further details will be announced shortly.
ENGADGET: OnLive crosses the pond, lands in the UK September 22nd
"As our first U.S. 4GLTE smartphone, we're proud to launch the Anthem 4G with our long-time partner MetroPCS because we share their goal of providing consumers with outstanding value and a strong 4GLTE experience, " said Lixin Cheng, CEO, ZTE USA, and president, North America Region, ZTE.
ENGADGET: ZTE Anthem 4G unveiled for MetroPCS, has us singing a dual-core, LTE tune for $219
At launch, NIM is offering 32 titles from its five partner publishers.
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RadioShack is one of the major distributors for Cingular Wireless, though it's unlikely that the association with Cingular, Apple's iPhone partner, will get RadioShack in on the iPhone launch.
The payment startup will launch in beta with 1-800-Flowers as its partner, and it's said that consumers will be given 30 days to settle the resulting bill with Affirm.
So tonight, I'm announcing the launch of three more of these manufacturing hubs, where businesses will partner with the Department of Defense and Energy to turn regions left behind by globalisation into global centers of high-tech jobs.
Lublin hopes the Crisis Text Line, due to launch in August, will serve as a New York-based umbrella, shuttling texts for help to partner organizations around the country, such as The Trevor Project for gay, lesbian, bisexual and questioning youth or other groups already providing hotlines on dating and sexual abuse to bullying, depression and eating disorders.
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