The ultimate promise of reusable craft like SpaceShipOne is a vastly reduced launch cost, greater ease of preparing a flight and the prospect of opening space for tourism.
Anyway, back on January 25 the company announced that it launch a cost-reduction plan in attempt to become more profitable.
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In addition, the company was late to launch ultralow-cost "netbook" computers, all the rage now for their recession-appropriate price tags.
That number includes the cost of the actual Mars probe and its launch, as well as the cost of the NASA crew handling its journey to Mars for almost a year before it started transmitting.
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Jefferies estimates that Apple will launch a low-cost iPhone this year and sell 36 million units.
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In 2014 it intends to launch, at a cost of a few million dollars, a set of small space telescopes whose purpose will be to seek out asteroids which are easy to get to and whose orbits return them to the vicinity of Earth often enough for the accumulated spoils of a mining operation to be downloaded at frequent intervals.
"Developing a mid-class launch vehicle in Europe would have cost between three and five billion euros, and building the Soyuz launch pad has been just - if I can say 'just' - around 400 million euros, " he explained.
These steps also introduce a new focus on cost management and launch structural changes that will allow us to generate long-term growth.
For entrepreneurs, the rise of cloud computing means the ability to launch or extend businesses with minimal cost.
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With the new launch, SAP is focusing on cost-conscious small businesses to expand the reach of its ERP solutions by leveraging the on-demand software model.
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While we've no idea how much the Mars Global Surveyor actually cost to construct, launch, and manage whilst hovering around in space, it's entirely likely that a single human error wiped out even more than was initially lost by the Alaska Department of Revenue earlier this year.
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One of the key aspects of Launch KC is helping to reduce the cost constraints on launching tech companies.
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Liberty provides greater performance at less cost than any other comparable launch vehicle.
Sony, which recently stopped manufacturing PlayStation 2 for sale in some territories, could re-launch the console as a low-cost gaming device.
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The Wall Street Journal earlier this month reported that Apple is working on a lower-cost iPhone that could potentially launch later this year.
He declined to disclose the cost of the satellite and launch.
An agreement in 1992 limited government launch aid to 33% of the cost of developing an aircraft, to cap subsidies to Airbus, while the support to Boeing from the Pentagon and NASA was held to 3% of turnover.
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Year-on-year, adjusted OIBDA increased as a result of reduced losses from equipment subsidies due to the launch of the unlimited Value plans and continued cost management programs.
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Since most of the cost of space travel is the launch, the price might come down even more if the private sector can lower the costs of getting into orbit.
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He expects that Apple will launch a new series of iPhones aimed a more cost-conscious buyers.
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But getting the cost down much further is really a launch issue, and electric propulsion could be the solution.
Matt O'Connor, the outfit's founder (and a PR man), says his first pop-up let him launch his brand for a tenth of the normal cost, while testing product ideas.
Ultimately, though, there's only so much you can do to fine-tune a 20-year-old design, and one that was originally envisaged - let's not forget - to launch astronauts, with all the extra assurance and cost that human spaceflight entails.
The programs, which will enable property owners to avoid the upfront cost of energy improvements, are scheduled to launch in March 2013.
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But if you want to sell back Red Dead Redemption, Mass Effect 3 and Skyrim to help you pay for half the cost of a physical copy of the game on launch day, I suppose you have that right.
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Furthermore, GM is also expected to bring a mini SUV called Trax and a low cost version of its entry level car Spark, although launch time-frame for these cars is not confirmed yet.
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Bad buzz about iPhone battery issues and the low-cost tablet threat from Kindle Fire quickly harshed the post-launch buzz.
The launch price confirms information Nintendo let slip in August that the Wii would cost less than 250 euros when it launched in Europe.
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