And like other supermodels before her, she's becoming her own brand: Last year, she collaborated with Momofuku Milk Bar to launch Karlie's Kookies, a line of vegan treats sold to raise funds for children's charities.

WSJ: The Kloss Family | Meet the Parents

Kyocera kitted us out with toques, touch-sensitive gloves and giant black faux-fur coats -- well, Brad chose white -- and led us all into a bar made entirely of ice to launch its new handsets here at CTIA. Kyocera, playing off the tough-guy thing, had the Hydro Xtrm and Edge laid out on slabs of ice in a pretty frosty environment for us to handle with our gloved hands.

ENGADGET

Being the first SmartGlass application to launch has its advantages, such as setting the bar.

ENGADGET: Hands-on with the first SmartGlass app, Dance Central 3's Party Time DJ