Develop PR strategies and manage the execution of product publicity through pre-launch, launch, and post-launch phases.

FORBES: PR Agencies' Lost Year?

But there is a fundamental difference in how early review playtime and post-launch playtime altered the experience for reviewers and gamers.

FORBES: What 'SimCity' And Always-Online DRM Mean For Video Game Reviews

The first indications of its post-launch impact are here, and show mixed results.

ENGADGET

It has launched a variety of programs to keep patients on Lipitor post patent, and industry observers speculate that it may even launch an over-the-counter version of Lipitor, which could be marketed more aggressively than a prescription drug.

FORBES: The High Stakes Games Around Generic Lipitor

Bad buzz about iPhone battery issues and the low-cost tablet threat from Kindle Fire quickly harshed the post-launch buzz.

FORBES: Anatomy of the Nokia Downdraft

The launch linking Labour leaders at both Westminster and the assembly underlines the difficult balancing act facing politicians post-devolution.

BBC: Labour's pledge card for Wales

As Dan Schaefer and Dennis Hunter of Ygrene Energy told me for a post I published in April on the launch of a commercial PACE program in greater Miami, billions of dollars of unfunded energy efficiency projects are waiting for financing nationwide.

FORBES: Connecticut ��bombarded�� with inquiries