Brands will have to plan and research engaging pre-launch activities if they wish to level the category playing field and earn a high engagement-to-effort return on their investments.

FORBES: Lucky Thirteen: Trends for 2013

Thomson Reuters is also kicking off the launch with street marketing efforts in key markets such as Toronto, New York and London, as well as launch activities planned around the World Economic Forum, which begins this Wednesday, in Davos, Switzerland.

FORBES: Thomson Reuters Touts "Knowledge Effect" In New Corporate Branding Campaign

Experts will identify effective child survival strategies and investments and will serve as the launch pad for activities to assess progress and sustain momentum toward this important goal.

CNN: Giving each child the chance to live past 5

Kids for Kids often helps young people to launch their social entrepreneurial activities with a crowdfunding campaign.

FORBES: These Teenagers Are the Definition of Social Entrepreneur: Watch and Be Inspired

We are working with our partners, like those in the Act Against AIDS Leadership Initiative, to launch campaigns and undertake activities aimed at increasing HIV testing and awareness among black women and black gay and bisexual men, among other groups.

WHITEHOUSE: Office of National AIDS Policy Blog

"Whether the testing of large rocket motors or construction at the launch pad are in preparation for such activities remains unclear at this point, " it said.

BBC: US institute: North Korea 'testing at rocket site'

Tonga was the first country in the Pacific to formally launch ESD in 2007 and a number of ESD activities have been happening in the formal education sector.

UNESCO: OFFICE IN APIA

In 2009, nations - through the Unep Governing Council - agreed to launch negotiations to establish a legally binding treaty that would cut mercury emissions from human activities.

BBC: UN: Rising mercury emissions increase risk to humans

Not since the October 4, 1957 launch of Russia's Sputnik has the U.S. felt as threatened by another country's space activities.

CENTERFORSECURITYPOLICY: 2007: A Chinese space odyssey